Wasted PotentialCITY ROOTS. BACKROAD SOUL.
Two models in Wasted Potential tees beside weathered fencing: the cream crowned-skull tee from the back and a charcoal WP chest-logo tee
WASTED POTENTIAL / STREETWEARFOR THE DAYS THAT GO NOWHERE.

✳ GOOD FOR NOTHING. DOWN FOR ANYTHING.

NOTHING
TO PROVE.

Everything to wear out.

EXPLORE NO. 1 ↘
CONCRETE. DIRT ROADS. REPEAT.KEEP GOING ↓WP — 001

THE FIRST PIECE / NO. 1

QUIET FRONT.
LOUD BACK.

NO. 1 — GRAPHIC TEE

A small chest wordmark. The WP sleeve mark. A crowned skull across the back.

Muted cream. Charcoal lettering. Earth-brown detail.

Front of the cream Wasted Potential No. 1 tee with charcoal chest wordmark and WP sleeve graphic
01 / FRONTCHEST WORDMARK + SLEEVE MARK
Back of the cream No. 1 tee with distressed Wasted Potential lettering and a brown crowned skull
02 / BACKTHE CROWNED SKULL

01 / THE IDENTITY

EARTH TONES.
ROUGH EDGES.

Charcoal. Brown. Olive. Beige.
No shine. No polish. Just Wasted Potential.

THE WORDMARK / WP—01Original Wasted Potential wordmark in beige
WASTED POTENTIAL EST. IN THE IN-BETWEEN
THE MARK / WP—02Original WP sleeve monogram in beige
LEAVE YOUR MARK. ↗
01 — CHARCOAL
02 — EARTH BROWN
03 — WORN OLIVE
04 — DUST BEIGE

02 / THE ATTITUDE

TIME WELL
WASTED.

Backstreets. Backroads. The long way home.

City roots. A country streak. Wasted Potential lives somewhere between the last streetlight and the first dirt road. Earth tones, raw graphics, and clothes with a little grit.

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